How to maintain energy through a camera

How do you ‘Win the room’ when you aren’t even in it? We Are Unity Executive Creative Director, Jonathan Pease offers his top tips for commanding presence and connecting emotionally from the comfort of your own living room.

Tone of Voice
Understanding your own tone of voice, and what specific language will create the most impact, will help you speak and write with Purpose. Anchoring communications around your Purpose will deliver consistent messaging with emotion, transparency and context.

Psychological Safety
Learn to identify and manage psychologically unsafe behaviours at work, building an open and transparent team culture. Encourage contribution and participation from teams and inspire innovation in your people.

Communicate for Change
Develop practical tools to aid storytelling and create a “change journey”. Structure change communications and channels to distribute messages and build a culture that is open to and prepared for change.

Tell Better Stories
Use the fundamentals of storytelling to deliver powerful, impactful stories that win hearts and minds. Use effective narrative and world building to drive strategic outcomes through emotional connection.

Make the complex simple
Use the Minto method to condense complex information into easy to digest insights and recommendations while building a reliable framework that gives your content impact and structure.

Know your audience
Identify and understand different personality types to better manage, engage and communicate with agility and flex while ensuring the right message reaches the right audience.

Unlock Your Creative Side
Build creative confidence and rhythm to better identify where you can add the most value to the creative
process. Develop the tools to unlock creativity and new thinking in yourself and your broader team.

For more information on the We Are Unity Leadership Curriculum, please contact our team.

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Take your EVP from creative wrapper to strategic vehicle