Interactive

Unlocking potential through Purpose

Research and Insights • Purpose • Employer Brand

The brief

As Australia’s largest privately owned IT service provider, Interactive could easily describe their world-class technical capability – but were passionate about driving a more meaningful connection with their people, customers and potential talent. Interactive wanted to unite the different parts of the business, guide decision-making, build reputation and retain talent within the competitive tech space. Among other things, we were challenged to define and land their Purpose and Employer Brand.

Our solutions

Insights

Robust research sessions that included one-on-one interviews with the Leadership Team, and employee focus groups
Behavioural research to identify the ideal qualities of future Interactive candidates, as well as the employee experience factors that predicted retention (through predictive analytics)

Data-Driven Creativity

Collaborative creative process to distill our insights into Interactive’s Purpose - keep technology human
Creation of a new Employee Value Proposition and Employer Brand: Bring your + that targets the unique attributes we’re looking for and celebrates diversity

Capability building

Employer Brand Guidelines to strengthen the Brand through consistency of application
Storytelling Training, so that Leaders engage through a consistent and inspiring narrative
Tone of Voice Training, to embed Bring your + within the Interactive language

Activating

Created an emotive collection of films featuring Interactive people – and their loved ones in a surprising way – bringing to life keep technology human through (and for) their people
Bring your + Recruitment Toolkit to attract the right talent and amplify who they are as an employer
Refreshed Interactive’s Leadership Capability Framework through a human lens, so that leaders felt more inspired and connected to their goals