How do you prove to next gen talent that LegalTech can be people-first?

EVP and Employer Brand

LEAP is a legal tech business providing solutions and support to help small law firms be productive, profitable and competitive. With a 30 year heritage, over 700 employees in offices across Australia, NZ, US, UK, Poland, Ireland and Canada, LEAP have grown a truly Purpose-led business, to help law firms that help people.

Internally, LEAP employees (known as LEAPsters) were passionate advocates for both the organisation and the autonomous culture that empowered them to make a difference. But with plans to radically scale the business year on year, they needed to communicate their internal reputation with the world and compete for the best tech and legal talent from across industries.

Approach
We engaged LEAP on two fronts - from the ground up, with focus groups of their people; and from the top down, with a series of Senior Executive workshops. Together, we crystalised LEAP’s north star Purpose, while also uncovering the most attractive and appealing aspects of the business, through the eyes of their people.

Insight
Amid faceless corporate firms, smaller law practices do meaningful work for real people. LEAP supports them with a human touch, powering LegalTech that makes it all possible.

Idea
The Human Side is an unfiltered and authentic snapshot of LEAPs people, giving them a voice to share their passions, their ambitions and their LEAP success stories.

Bringing it to life
Candid people photography and authentic testimonials shaped our Employer Brand, blending the seriousness of legal work with the playfulness of real people.

We launched with clear brand guidelines, a recruitment toolkit, a revamped careers site, and engaging assets like a people video from our ambassador shoots.

The result? A consistent global standard showcasing LEAP's culture, experience, and reputation.