Jurlique’s biodynamic farm in the Adelaide Hills is at the heart of the brand.
However, only a fraction of its circa 1300 people around the world will ever have the chance to experience it. The 360° virtual reality video made the farm accessible worldwide.
The video is optimised for viewing on all smart devices, making it accessible to all current and potential Jurlique employees, worldwide. The project has turned an important part of Jurlique’s onboarding into an emotive experience, and has been repurposed for use in their retail environments as part of the brand’s consumer marketing.
We were delighted that the project was recognised as the Digital Recruitment Campaign of the Year in the 2016 Recruitment International Awards.