Love don’t cost a thing
We helped Yahoo!7 remind its fun, energetic workforce that feeling valued has a value of its own.
They already had a culture of rewarding good work, but it was based online, hard to see and revolved around an entrenched expectation of prize-giving. The emotional power of recognition had been eclipsed. We created a new programme that reset those attitudes so the warm and fuzzies could take centre stage.
What we enabled
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Prioritising emotional connections
We made recognition visible by taking the programme offline and creating an all-staff audience for the announcement of recognition awards.
Fostering a ritual
We created a ritual around thanking and congratulating one another, and aligned the recognition programme with the EVP by building recognition announcements into Yahoo!7’s monthly all-staff meeting.
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