How do you help people feel the Quantium Experience in an environment of data and analytics?
Culture, Values, EVP and Employer Brand
As Australia's, and potentially the world's, leading data science and analytics company they are at the forefront of the technology and machine learning that will lead the field into the future.
With the proximity to and support of industry-shaping leaders, their challenge was to build a diverse, industry-changing team who are at the forefront of decision making for the world’s biggest brands and most interesting challenges of the 21st century.
However, in a competitive labour market, Quantium needed to develop a unique reputation as an employer, aligned with their Purpose to drive the attraction and retention of high performing talent, and position themselves as an employer of choice, and unlock a community of dedicated brand advocates.
Approach
Extensive data review (qualitative and quantitative), workshops, testing, strategy and validation to develop their Purpose, Values and Employee Value Proposition (EVP), provided a springboard to bring the 'Quantium Experience' to life in a way their people could truly feel it.
Insight
Quantium has a unique way of working that allows them to connect the dots and see new ideas better than anyone else.
Idea
Challenge your imagination.
Putting art into data science creates a better, more insightful future for the world's most influential decision makers and the people they serve.
Bringing it to life
We created a visual manifestation of Quantium’s unique thinking process. Motion and stills that captured moments of problem solving, bespoke illustration showcased the thought process in the form of mind-mapping. This helped to create flexibility to communicate Quantium’s three Experience Pillars: Forge your Path, Find your Kind, Make an Impact.
Impact so far
Embedded with over 900 staff globally.
Cut across cultures and is now part of day-to-day language.
Received 4.5/5 impact rating at the leader forum.
Increased employee consensus that Quantium is attracting the right talent.
Codifying Culture:
Fit for the Future
To authentically express the Quantium experience, we needed to first capture the essence of their culture. Together, we undertook a data-led cultural codification process – surfacing the “why” behind how they work and creating values that would resonate in real moments.
The result? A culture that’s not only clear and authentic, but widely adopted and celebrated across the organisation, with values now part of everyday conversations, decision-making and leadership. Hear Quantium's Makenna Ralston unpack the process, our partnership and the long-lasting impact of our work together.