Words matter.
What does your choice of language say about your organisation?
The words you use every day can speak volumes about who you are and what you stand for – in fact, they might be saying more than you realise.
In the lead up to International Women’s day, we analysed every word of the 2021 Annual Reports of the ASX300 to identify their implicit gender bias. The results may surprise you.
Download the key findings
83%
83% of the ASX 300 used gender-biased language.
3 x
Male pronouns were used 3 x more often than female.
6783
Chairman appeared 6783 times, chairwoman 3.
What does this mean for your organisation?
Annual Reports are the key indicator of an organisation’s yearly performance – heavily crafted and signed off by senior stakeholders.
This means that on an institutionalised level, a whopping 83% of our biggest companies use gender-biased language.
Of course, Annual Reports are just the tip of the iceberg. We’ve build a tool for you to check your organisations results. Just fill in the form below and we’ll email you the number of times male and female pronouns appeared in your 2021 annual report.
In the ASX-300? Check your bias here for a custom report.
You can’t #BreakTheBias if you don’t recognise it.
The first step towards addressing unconscious bias is facing it head on. Gender-balanced language and equitable representation can significantly impact your perception and reputation as an employer, as well as the wellbeing and performance of your people.
Our ASX300 analysis found that organisations who practised gender balanced language also emphasised language associated with social cohesion and inclusivity – two key indicators we know drive effective performance.